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That’s why positioning and presentation at the point of sale is so powerful – and why a well-designed Counter Display Unit (CDU) can make a big difference to your sales.
At nsmithbox.co.uk, we specialise in creating CDUs that are not just attractive, but strategically designed to influence behaviour. Here’s how an effective CDU can drive impulse sales:
📦 Prime position = maximum visibility
Placed near tills or high-traffic areas, CDUs ensure your product is seen when the customer is most likely to act.
📦 Designed for the product
A good CDU is tailored to the size, shape, and nature of the product — encouraging handling, interaction, and ultimately, purchase.
📦 Brand reinforcement
With custom graphics and finishes, CDUs act as mini-billboards, building brand recognition and trust right at the point of purchase.
📦 Convenience sells
Impulse buys are often about ease. A CDU puts the product within arm’s reach — no searching, no second thoughts.
Whether you’re launching a new item or giving a bestseller some extra visibility, investing in the right CDU can lead to measurable results in-store.
Ready to find out what the right display could do for your product? Get in touch with us today!