Royal Canin Kitten Starter Pack

Household name Royal Canin approached N.Smith with an idea to produce a promotional Kitten Starter pack to be sold online and in retail outlets.


Initially the brief was simple, to produce a fully printed litho laminated box to hold multiple items which opens from the top.

Things get more complicated with the idea of having a cat scratch mat with printed edges fixed to the bottom of the box which is detachable and leaves the base of the box intact once removed.

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N Smith Customer Stands Out Against Competition With Eye-Catching 360° FSDU

A company operating in the garden ornament market approached N. Smith wanting to make a greater impact in the increasingly fierce retail environment.

Struggling to stand out against competition within home and garden furnishing stores, the client wanted to gain exposure with an FSDU (free standing display unit) that was as unique and creative as their own products – they wanted something much more than just a standard, square FSDU. To be as eye catching as possible, yet in keeping with their whimsical and “enchanted” theme, the client asked if it was possible to have a sign-post-style unit.

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Roll Up – Get Your Eye-Catching Fsdu’s Here

A company operating in the home improvement and DIY market approached N. Smith wanting to create a multi-functional display area that could be used in retail environments and at exhibitions for product presentations and demonstrations.

The brief was to recreate a traditional market stall out of EB flute cardboard. The customer wanted wooden posts and a striped awning to tie in with their heritage branding. As a traditional market stall would have, the customer wanted a counter to enable a demonstrator to stand behind during demonstrations.

“Using a specially designed system we met the client’s brief and enabled them to achieve their goals with a lightweight, multi-purpose display. Helping them to stand out from the competition and maximising their sales potential. This unit is so easy to construct it can be used for exhibitions, internal training, and even set up at customers office for a more impactful impression” said Nigel Reynolds – Managing Director.

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N Smith Customer Stands Out Against Competition With Striking, Curved Carton

A company working in the health and nutrition sector approached N. Smith wanting to update their packaging for a line of weight loss drink sachets. An important aspect of the brief was for the carton to have curved sides – the customer wanted to compliment the current artwork and stand out from the competition.

The carton was designed in 400-micron carton board. This material was chosen as it is lightweight yet sturdy, can be manipulated into curves and lithographically printed with a high-quality finish.

Our designers took great care to ensure that the curves of the carton were designed sympathetically and with the customer’s artwork in mind. We wanted to compliment the graphics and branding, not confuse or take attention away from them. It was also important to consider how the boxes would pack together during transit when designing the shape of the box – we wanted to ensure efficiencies throughout the entire supply chain.

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Utilising Corrugated Fsdu’s for Exhibitions

An established snacks company approached N. Smith with the brief of creating a set of branded displays that could be used at their exhibitions to enhance their product offering.

The customer wanted these units to be reminiscent of a bar or pub scene and required the displays to be strong enough to hold jars of the snacks, alongside other weighty props on the shelves during trade shows and demonstrations. The versatility of the units was also key, as the client needed to be able to adapt the units to fit different sized exhibition stands. This meant that the units needed to be both functional and visually attractive on their own as well as in a trio.

This unit was designed from EB flute and digitally printed. Due to the weight of the product being displayed on the shelves, it was important to come up with a design that mimicked a bar scene yet also had inbuilt strength. Our designers subtly reinforced the shelves using extra board – the material was rolled and folded back under itself to ensure the shelf would hold the products without warping. A matrix design was utilised in the base to ensure the overall unit was well-balanced once products had been added.

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