A company operating in the garden ornament market approached N. Smith wanting to make a greater impact in the increasingly fierce retail environment, with the idea of a 360° FSDU.
Struggling to stand out against competition within home and garden furnishing stores, the client wanted to gain exposure with an FSDU (free standing display unit) that was as unique and creative as their own products – they wanted something much more than just a standard, square FSDU. To be as eye catching as possible, yet in keeping with their whimsical and “enchanted” theme, the client asked if it was possible to have a sign-post-style unit.
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A company operating in the home improvement and DIY market approached N. Smith wanting to create a multi-functional display area that could be used in retail environments and at exhibitions for product presentations and demonstrations.
The brief was to recreate a traditional market stall out of EB flute cardboard. The customer wanted wooden posts and a striped awning to tie in with their heritage branding. As a traditional market stall would have, the customer wanted a counter to enable a demonstrator to stand behind during demonstrations.
“Using a specially designed system we met the client’s brief and enabled them to achieve their goals with a lightweight, multi-purpose display. Helping them to stand out from the competition and maximising their sales potential. This unit is so easy to construct it can be used for exhibitions, internal training, and even set up at customers office for a more impactful impression” said Nigel Reynolds – Managing Director.
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A company working in the health and nutrition sector approached N. Smith wanting to update their packaging for a line of weight loss drink sachets. An important aspect of the brief was for the carton to have curved sides – the customer wanted to compliment the current artwork and stand out from the competition.
The carton was designed in 400-micron carton board. This material was chosen as it is lightweight yet sturdy, can be manipulated into curves and lithographically printed with a high-quality finish.
Our designers took great care to ensure that the curves of the carton were designed sympathetically and with the customer’s artwork in mind. We wanted to compliment the graphics and branding, not confuse or take attention away from them. It was also important to consider how the boxes would pack together during transit when designing the shape of the box – we wanted to ensure efficiencies throughout the entire supply chain.
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