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That’s why positioning and presentation at the point of sale is so powerful – and why a well-designed Counter Display Unit (CDU) can make a big difference to your sales.

At nsmithbox.co.uk, we specialise in creating CDUs that are not just attractive, but strategically designed to influence behaviour. Here’s how an effective CDU can drive impulse sales:

📦 Prime position = maximum visibility
Placed near tills or high-traffic areas, CDUs ensure your product is seen when the customer is most likely to act.

📦 Designed for the product
A good CDU is tailored to the size, shape, and nature of the product — encouraging handling, interaction, and ultimately, purchase.

📦 Brand reinforcement
With custom graphics and finishes, CDUs act as mini-billboards, building brand recognition and trust right at the point of purchase.

📦 Convenience sells
Impulse buys are often about ease. A CDU puts the product within arm’s reach — no searching, no second thoughts.

Whether you’re launching a new item or giving a bestseller some extra visibility, investing in the right CDU can lead to measurable results in-store.

Ready to find out what the right display could do for your product? Get in touch with us today!

Ideal for high-footfall locations such as exhibitions, event spaces, retail environments, and public venues, our pull-up banners are designed to grab attention and deliver your message effectively.

• Quick and easy to assemble
• Lightweight and easy to transport
• Available now for just £89.00 + p&p (ex VAT)
• 850mm wide x 2000mm tall

Whether you’re promoting a product, service, or event, our high-quality banners ensure you stand out from the crowd.

Let’s create something that gets noticed…

Looking for a cost-effective way to enhance product visibility and drive sales?

Our lightweight and portable Free Standing Display Units (FSDUs) provide an adaptable in-store solution designed to attract attention and maximise brand presence.

At N Smith Cardboard Engineering, we specialise in off-the-shelf and bespoke FSDU designs that are compliant with retailer guidelines and engineered for durability and retail impact. Whether you’re launching a new product, promoting a special edition, or running a seasonal campaign, our FSDUs help you achieve maximum ROI while keeping logistics simple.

Key benefits of our FSDUs:

📦 Lightweight, portable, and easy to assemble
📦 Custom designs tailored to your brand
📦 Compliant with major retail guidelines
📦 Cost-effective and sustainable solutions

Don’t let your product go unnoticed!
Contact us today to discuss your display needs and secure a strong retail presence.

In today’s competitive retail environment, grabbing customer attention and encouraging purchases is more important than ever. Free-Standing Display Units (FSDUs) are a proven method for enhancing product visibility and increasing sales. But how exactly do they achieve this? Let’s explore the key benefits of FSDUs and why they should be a part of your marketing strategy.

1. Increased Product Visibility

FSDUs are designed to stand out. Positioned strategically within a retail space, they draw attention to specific products, making them more noticeable than those placed on standard shelving. This heightened visibility can lead to increased impulse purchases, as shoppers are naturally drawn to eye-catching displays.

2. Enhanced Brand Awareness

A well-designed FSDU not only highlights a product but also reinforces brand identity. Custom branding, colours, and messaging help establish a strong visual presence, ensuring customers remember your brand long after they leave the store.

3. Flexibility & Versatility

FSDUs come in various shapes and sizes, making them suitable for different retail environments. Whether promoting seasonal items, new product launches, or special offers, these units can be tailored to meet specific marketing objectives and positioned where they will have the greatest impact.

4. Encouraging Impulse Purchases

Shoppers don’t always plan their purchases, and well-placed FSDUs can encourage spontaneous buying decisions. By positioning them near high-traffic areas or checkout points, retailers can capitalise on last-minute purchase opportunities.

5. Cost-Effective Marketing Tool

Compared to other advertising methods, FSDUs offer a cost-effective way to promote products in-store. Their large size and engaging designs provide a great way to communicate your message to customers.

6. Easy to Set Up & Maintain

Modern FSDUs are designed for quick assembly and durability. Whether made from cardboard, plastic, or metal, they provide a sturdy and attractive display solution without requiring complex installation.

Maximise Your Sales with Custom FSDUs

Investing in well-designed FSDUs can significantly enhance your retail strategy, driving sales and increasing brand awareness. If you’re looking for high-quality, bespoke display solutions, N. Smith has a wide range of options to suit your needs.

Discover more about our FSDUs here and take your product displays to the next level!

Spring is around the corner – make sure your products get noticed with high-impact Free Standing Display Units

Why act now?

☑️ Branded displays that grab customer attention
☑️ 100% recyclable & eco-friendly
☑️ Tailored to your exact needs – any size, any shape
☑️ Quick & hassle-free assembly

We offer ready-to-go and bespoke retail solutions

☑️ Free Standing Display Units
☑️ Countertop & Shelf-Ready Displays
☑️ Corrugated & Protective Packaging
☑️ E-commerce & Transit Packaging

Call us now or request a quote to ensure delivery in time for Spring! Order now.

Launching a new product is an exciting milestone for any business. It’s your chance to make an impact, attract customers, and showcase what sets your brand apart. But to ensure your launch is successful, preparation is key. Here, we focus on one crucial element of your product launch: presentation. Specifically, the role of free-standing display units (FSDUs) and packaging in creating a lasting first impression.

1. Make a Memorable First Impression

When launching a product, you only get one chance to wow your audience. Your FSDUs and packaging play a vital role in grabbing attention and sparking interest. A well-designed FSDU serves as a focal point for your product, drawing shoppers in and encouraging interaction. Similarly, high-quality packaging tells a story about your brand and builds anticipation for the unboxing experience.

2. Why Invest in Free-Standing Display Units?

FSDUs are more than just displays; they’re an extension of your brand. Whether positioned in retail stores, trade shows, or other high-traffic areas, an FSDU provides a dedicated space to showcase your product. Here’s why they’re essential:

• Visibility: FSDUs stand out, making it easier for shoppers to notice your product among competitors.
• Customisation: Tailored designs let you align the display with your brand’s personality and messaging.
• Flexibility: These units can be designed to suit any retail environment or promotional campaign.
• Convenience: Lightweight and easy to assemble, FSDUs can be quickly deployed wherever they’re needed.

3. Packaging: The Silent Salesperson

Your product’s packaging isn’t just about protection; it’s a powerful marketing tool. Great packaging delivers on functionality while also conveying your brand’s identity and values. Here’s how to get it right:

• Design: Ensure the packaging design is eye-catching and communicates what the product is all about. Clear branding and compelling visuals are essential.
• Sustainability: With consumers increasingly prioritising eco-friendly choices, opting for sustainable materials can help your product stand out.
• Information: Provide clear, concise details about your product. Highlight features, benefits, and any certifications or awards.

4. Planning Your Product Launch with FSDUs and Packaging

Integrating FSDUs and packaging into your launch strategy requires careful planning. Here are a few tips:

• Understand Your Audience: Research your target market to determine what design elements will resonate with them.
• Work with Experts: Collaborate with professionals who specialise in FSDUs and packaging to ensure your designs are impactful and practical.
• Prototype and Test: Before rolling out your FSDUs and packaging, test them in real-world settings to gauge their effectiveness.
• Stay Consistent: Ensure your FSDUs and packaging align with your brand’s overall look and feel.

5. Beyond the Launch

The work doesn’t end once your product hits the shelves. Use the feedback from your FSDUs and packaging to refine your approach for future campaigns. Monitor how customers interact with your displays and take note of what draws the most attention.

Final Thoughts

A new product launch is your opportunity to make a statement, and the right presentation can make all the difference. By investing in thoughtfully designed FSDUs and packaging, you’ll not only grab attention but also build lasting connections with your audience.

Looking to elevate your product launch with bespoke FSDUs and packaging? Get in touch with us at nsmithbox.co.uk to explore how we can help bring your vision to life.

Visitors at this year’s Spring Fair can experience our largest installation to date!

We’ve designed and built a full cardboard high street to create the Buyers’ Lounge— a sanctuary designed to inspire and provide a moment of calm away from the bustle of the show floor. The lounge features five shops, each with unique branding and hanging baskets.

Plus, we’ve added extra cardboard shopfronts across all nine entrance halls, making a bold first impression.

If you’re attending, be sure to check it out! 

Congratulations to Spring Fair for reaching 75!

We were thrilled to be involved in the celebrations with unique cardboard pieces for the event.

The glitterball 75 standees and extra large greeting cards can be seen throughout the show – don’t forget to sign the card if you’re visiting!

Also pop over to stand 3K41 to see the ‘N.Smith & PG Arms’ pub and find out exactly how we create a pub from cardboard.

See you soon!

We would love to see you there on:
Sunday 2nd – Wednesday 5th February 2025

Opening hours:
Sunday – Tuesday 9am – 6pm
Wednesday 9am – 4pm

Venue:
National Exhibition Centre, Pendigo Way, Birmingham, B40 1NT

See you there!

We would love to see you there on:
Tuesday 21st,
Wednesday 22nd,
Thursday 23rd January 2025

Opening hours:
Tuesday – Wednesday 9am – 6pm
Thursday 9am – 4:30pm

Venue:
Olympia, Kensington, W14 8UX
Grand, National and Upper West Halls

See you there!