Household name Royal Canin approached N.Smith with an idea to produce a promotional Kitten Starter pack to be sold online and in retail outlets.
Initially the brief was simple, to produce a fully printed litho laminated box to hold multiple items which opens from the top.
Things get more complicated with the idea of having a cat scratch mat with printed edges fixed to the bottom of the box which is detachable and leaves the base of the box intact once removed.
![Kitten Starter Pack](https://nsmithbox.co.uk/wp-content/uploads/2020/01/canin4.png)
‘We always enjoy providing solutions for out of the ordinary enquiries. This one was particularly challenging but exciting and gave a real sense of achievement for everyone involved.’
Richard Owen – Solid Board Manager
![Kitten Starter Pack](https://nsmithbox.co.uk/wp-content/uploads/2020/01/canin2.png)
![Kitten Starter Pack](https://nsmithbox.co.uk/wp-content/uploads/2020/01/canin3.png)
We were able to achieve this by adapting a product traditionally used for protective packaging and void fill. The pad was then encased with a simple carton printed on folding box board with a large aperture making the finished scratch mat visible, look great and match the brief perfectly.
The box itself then had 2 closing flaps with locking tabs on the base, the external one having a perforated edge. Once the pad was attached to the external flap, it could easily be removed, leaving a fully functional base.
N.Smith completed the order by packing Royal Canin’s products in 4 combinations for different outlets complete with a point of sale tent card. The shelf ready products were then sent to a distribution centre.