Sustainable Values of Cardboard can Drive Consumer Appeal

Never has it been more important for consumer facing products to be sustainable and environmentally friendly. Some popular Instagram accounts such as Pointless Packaging base their entire existence on highlighting excessive single use plastic wrapping and styrofoam packaging. Consumers are increasingly willing to change their spending habits to avoid egregious packaging and support plastic-free shopping.

Like the customers, we also believe in the sustainability of cardboard versus plastic and other materials for packing, packaging and displays.

At n.smith we adopt the philosophies of Reduction and Recycling in order to help ensure the sustainability of your business. Corrugated cardboard is the number one most recycling packaging, accounting for 84% of all recycling in the UK.

Recycling a tonne of cardboard helps save:

  • 209 litres of oil
  • 4000kW of electricity
  • 9 cubic yards of landfill space
  • 17 trees
  • 31,822 litres of water

In terms of store shelves, there’s a tangible benefit to your products appearing in cardboard Shelf Ready Packaging (SRP) and Retail Ready Packaging (RRP). Customers look for and appreciate cardboard packaging, both by helping lend a premium veneer to a product range (our team of creatives are here to help you out here) and by virtue of it simply not being plastic.

Tailored cardboard product packaging can also help to reduce the quantity (and costs) of cardboard required. By using cardboards which are fully recyclable, you are already reducing the impact of your business on the environment.

Get in touch and we can work with your business towards a more sustainable future while boosting brand appeal.